The Ultimate SEO Dream Team: WordPress, DIVI and Yoast
In order to stay on top of your game you need to read, learn and implement the latest best practices for SEO.
Since the initial Panda update, SEO specialists have been trying to understand what Google wants in terms of White Hat (Good Stuff) SEO practices.
Today, we are going to talk about the SEO benefits of using WordPress, in combination with the DIVI theme and the Yoast plugin.
SEO Benefits of Using WordPress
One of the most commonly used CMS’s (Content Management System) around the world is WordPress, due to the many benefits, such as easy set up and highly effective SEO. The following are the benefits of WordPress from an SEO perspective.
Adding Content and Editing is Easier
Structured content is thought to be one of the ranking factors of Google’s algorithm. This includes having proper headings structure, adding HTML alt tags to your images and creating internal links. All of this can be done in a matter of minutes with WordPress if you have your content ready to be uploaded.
You Can Custom Your Permalinks
Having a friendly URL is crucial for search engines to understand your website. With WordPress, you can set this up in seconds and create custom permalinks, which give visitors a glimpse of what your content and page is about.
Loading Time is Faster Than Any Other CMS
When a visitor clicks on your website they expect it to load in less than 2 seconds (especially if you’re using a mobile). Luckily, WordPress can be adjusted to serve an answer in less than 2 seconds. Always keep in mind that hosting and uncompressed images might affect loading time, as well.
No Strong HTML Coding Required
Before, you needed to have strong HTML knowledge to master your website. Now all you have to do is search for the options from a dashboard and add it to your site.
SEO Benefits of Using DIVI
WordPress is versatile in that you can add themes to create different layouts, while DIVI is one of the hundred WordPress themes that have the functionality of building a WordPress page visually.
Now that we have covered how WordPress provides SEO benefits, let’s check out what we can obtain from DIVI – in my opinion, the ultimate WordPress theme and visual page builder.
Faster and Reliable
If you want to make a change like adjusting the font size, changing the colors or adding spacing, you can just do all that in real time and watch live previews.
Having different versions for your website (desktop, tablet, and mobile device) can get complicated.
For example, if you make a slight change to your desktop version and forget to update your tablet or mobile version, you will have inconsistency. With DIVI, you can update any version of your website and the others will be updated instantly, as well.
DIVI allows you can test live responsive previews and apply custom changes to specific mobile breakpoints.
SEO Benefits of Using Yoast
Yoast SEO is a plugin that helps your WordPress site have the proper settings for SEO. Yoast is not going to do SEO for you but it will make the job easier. When having Yoast installed in your WordPress site you can:
Yoast SEO lets you set templates for titles and meta descriptions for all types of pages so you could streamline that process.
Perform Content Analysis
Besides checking the SEO friendliness of your post or page. Yoast can give you an analysis of the readability of the copy you created.
XML Sitemaps are an essential part of current day SEO, and can thus not be excluded from a complete Yoast SEO plugin.
Use RSS Enhancements
The Yoast SEO plugin goes one step further and allows you to add content to both of them, allowing you to link back to your blog and the specific blog post, which is very helpful when you have a lot of people scraping your blog.
Edit your robots.txt and .htaccess
Editing your robots.txt and .htaccess files has never been this easy: you can edit them straight from the Files editor of the Yoast SEO plugin
WordPress + Divi + Yoast = Powerful SEO
By combining these tools together you can get all the benefits from SEO and keep your site optimized. If you want to give your website a fresh look and add proper optimization remember to use the simple formula: WordPress + Divi + Yoast = Powerful SEO.
Are you using one of these tools? What do you think about it? Share with us in the comments below.