Everyone wants traffic, but ultimately traffic needs to turn into conversions. Websites must be carefully designed and well-executed to capture buyers.
Generating calls from Google Adwords is a must for every Small and Medium sized business out there.
When I speak to my newer clients, they frequently express concerns about AdWords being “a scam” or “just a way for Google to steal our money”.
Google has now started to offer call tracking—and it’s 100% free for the advertiser.
Working with lead generation today is equal to you needing to work with call tracking as well.
Most small and local businesses have very tight advertising budgets. Making sure they get a good bang for each ad buck is extremely important; they simply don’t have the marketing dollars to risk on advertising that doesn’t produce results.