No matter your budget, it’s important that you use it efficiently to bring in the most conversions. Check out our top tips to reduce your PPC costs.
With so many easy-to-use tools around, anyone can do A/B testing. However, there’s many ways to get it wrong. Check out our Shark Tip
A brand keyword is the keyword used to search for a company name. A recognizable example is “Macy’s.”
Our answer? It depends.
AdWords is an advanced and complex system. In general, there is not one answer for any aspect of the platform. It all depends on what is right for your particular business. In this Shark Tip, Ximena tells us the actions we should be able to do with the number of ads per ad group. As long as you’re able to do these you are golden!
A study by The Common Sense Advisory called ‘Cant’ Read, Won’t Buy’, found that 85% of all consumers will simply not make a purchase if information is not readily available in their native language.