Managing bids across all the possible segments of your AdWords campaign can get a tad overwhelming.
This blog post will focus on PPC on search engines.
Browsing the web you’ve probably thought: “That’s a clever ad”, but have you ever thought about who creates it?
Everybody is familiar with the phrase: “First impressions last forever”.
As I’ve submerged myself in the world of PPC and online marketing in general, many questions have arisen, some of which have been regarding the ideal profile for PPC professionals
A couple of months back I shared my thoughts on how the concepts from ‘Great by Choice’ applied to successful AdWords account management.