Poor tracking is the death of any digital marketing campaign before it even begins.
When it comes to PPC, mobile is one of the most important factors to consider.
Paid-Per-Click (or, PPC) is an advertising model where advertisers pay publishers/search engines to direct traffic to certain sites.
There’s pretty much only one reason why you’d want to invest in PPC – you want more customers.
PPC is about more than just feeding money into a machine. In order to get the most out of it, you’ll need to utilize a few SEO tricks.
Mobile is steadily dominating PPC campaigns as well, with 60% of searches stemming from these devices