There is no fixed secret sauce for creating PPC Campaigns. However, there are definitely “rules of thumb” you should follow in order to have the right basic structure set in place.
Most people that tackle online advertising with no background in AdWords tend to fail, not because it’s rocket science, but because the time invested in the campaign is not enough.
Poor tracking is the death of any digital marketing campaign before it even begins.
When it comes to PPC, mobile is one of the most important factors to consider.
Paid-Per-Click (or, PPC) is an advertising model where advertisers pay publishers/search engines to direct traffic to certain sites.
When it comes to running a successful PPC campaign, there’s always some degree of trial and error involved.