When it comes to business and advertising, there is nothing more important than results. Results determine whether a business is profitable and survives the market, or if it’s not and ends up going broke and closing.
Business owners know that it takes money to make money. But how much money should be invested in marketing is one question SMB owners often ask me.
The AdWords and Analytics exams and certification are considered a requirement on a variety of job roles within the marketing industry today.
At first, the idea of taking this exam was quite intimidating (versus taking any other Google AdWords exam), simply because Google Analytics is so much more robust than AdWords.
It amazes me how I experience, a lot of local businesses in the year of 2012 still favoring traditional, expensive and hard to measure marketing channels.