Long Tail Keywords- you’ve either heard of them a lot or you haven’t heard of them at all.
Solving the keyword dilemma: Hight CTR, Low CTR, expensive keyword. Which one should you get rid of? Read this post to help you decide which decision is the best for your business.
Depending on your particular industry, you might be facing light, moderate or high competition.
Learn how you can use Broad Match Modifier instead of using phrase match to catch search terms with different word orders and improve your AdWords campaign
The Search Terms Report is one of the first places I like to review when we audit AdWords accounts from new clients.
Negative Keywords are the cornerstones of any successful AdWords campaign. Find out how they work to improve your AdWords performance.