As the entry point to your pipeline, keywords are one of the most crucial elements to your digital marketing.
Face it, we have all been in a bind having depleted all campaign strategies and brainstormed every possible way to get a campaign headed in the right direction.
A proper negative keyword strategy is an essential element of your AdWords campaign as it excludes irrelevant search terms to trigger your ads.
Our monthly series about typical AdWords mistakes have today taken us to negative keywords.
Welcome to the first of many months of fun with search queries! One of the fun things from optimizing a campaign is that you come across the craziest, inappropriate, and just down-right funny search terms.
Keywords are the foundation of any successful AdWords campaign. You can work hard on writing the most enticing ads, but if you don’t manage to put your ads in front of the right audience, your efforts will be for nothing.