The holidays are just around the corner!
Shopping campaigns are the new type of campaigns that is targeted for Product Listing Ads (PLAs). This new type of PLA campaigns streamline the way you manage and bid on the products you want to promote.
Why on Earth Google Shopping? Simple: because it works. Unquestionably, Google Shopping is a powerful channel for e-commerce websites. But, are you using this well-oiled machine correctly?
With Google Shopping campaigns you don’t have the opportunity to choose what keywords your ads should appear for.