f you are wondering if you have too many keywords in your AdWords Campaign or how many keywords you need, the odds are you already have more keywords than necessary.
In previous blog posts, I have shown you how to write the best possible headline for your AdWords ads. I also covered how to structure your description for maximum conversions.
How much you should spend on Google AdWords, therefore, it depends a lot less on the channel itself and more on your industry.
Worrying about ads and keywords and everything in between can leave you tired and, therefore, tend to make you skip through the settings of your AdWords campaigns.
The easiest thing in AdWords is to cut away the things that don’t work. I’ve been talking about this for years.“Streamlining” AdWords campaigns is not a hard task.
The small tricks that will let small businesses advertise on the Google AdWords Display Network with success rather than disappointment.