Marketing genius and pioneer John Wanamaker once declared that half of his advertising budget goes to waste. The problem is, he doesn’t know which half.
Did you know that there are simple yet clever ways that can help you not only save money but generate the revenue your business is seeking with AdWords?
Dynamic Remarketing is a very powerful strategy to laser-focus on past site visitors.
Advertising in AdWords gives you the opportunity to test many different strategies depending on your industry. Remarketing is one of the strategies you should try.
So it’s been a while since you first hit the enable button on your campaigns and you know that leaving it on auto-pilot is just not an option.
CTR is what tells Google if you’re attracting clicks. The higher your CTR, the more people perceive that your ad is relevant to them.