A paid search campaign left without regular interventions is akin to trusting your investments to a broker who’s not bounded by regulations.
Ad extensions have proven to be an easy and effective method to increase performance with relatively little effort.
Check out these 22 awesome Google AdWords facts and stats.
Want to play Detective? One of Google’s greatest mysteries is the Quality Score.
Before we dive into my checklist for success, there is a fundamental question that needs to be answered first: How do you know when you are succeeding at AdWords?
AdWords Express is yet another effort from Google to ease AdWords management for SMB’s – to the point where it is all automated.