Lately, I’ve received more requests from newly started ecommerce stores than usual. Nearly all of them had the same challenge when starting out with AdWords that I felt the need to touch on the subject in this post.
One of the keys to achieving success with AdWords is through constant split-testing your ads.
If you’re thinking about adding every single keyword you can think and dream of in your new campaigns, just don’t. It’s true that you can start testing and refining as you go along, but this does not mean you have to add a whole bunch of random keywords without a solid strategy or any indicator that it will work.