While the most substantial way to increase your campaign’s ROI still involves long-term planning and thousands of micro-wins, its level of success greatly relies on whether or not you’ve considered and correctly applied these points.
Not only are they easy to set up, you’re able to show ads to high-intent users who are already in the App Store looking to download.
The New Way To Count Conversions In AdWords: Converted Clicks, Conversions And View Through Conversions
Google not only changed the names for conversion columns in AdWords, but they also changed the way we count them.
Based on the information we currently have, what should we expect from AdWords for the next 10 years?
A paid search campaign left without regular interventions is akin to trusting your investments to a broker who’s not bounded by regulations.
Ad extensions have proven to be an easy and effective method to increase performance with relatively little effort.