At firts, I was hesitant to use AdWords Editor 11. But after getting around some hiccups with it I knew that this was the Editor that we deserved.
Read the summary of Guy Kawasaki’s keynote at Inbound 2014 about what he learned from Steve Jobs while working in Apple.
Why The New Offline Conversion Tool From AdWords Is The Missing Link For Advertisers Doing Lead Generation
With Google’s upload function you can now measure the ROI of your individual campaign components and attach the value of the leads that generate your sales.