Broker’s LLC Case Study

Broker’s LLC is a real estate agency that focuses on selling residential properties in Miami and Fort Lauderdale, Florida, to buyers in South America. Broker’s LLC owner, Marilyn Jinete, was looking to improve her company’s lead generation campaigns and increase the number of calls to her business. To accomplish her business objectives, Marilyn partnered with White Shark Media in 2011.

Among the challenges they faced were:

  • Before partnering with White Shark Media, the status of the previous campaign was poor. The previous campaign was missing negative keywords, ad extensions, and proper punctuation in the ads. The campaign also had the wrong keyword selection and match type.
  • Marilyn didn’t have sufficient call or conversion tracking installed to measure the number of conversions and calls made through the web site.
  • Competitors in the same industry have larger budgets, so it is important that we beat them with quality rather than capital.

Learn how we helped Broker’s LLC face these challenges and reach their business goals!

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