Lauren James Case Study

Lauren James is an online apparel store dedicated to recreating and selling comfortable, elegant, and classic women’s outfits with a touch of Southern charm. Chase Handley, the company’s owner, chose White Shark Media as an ally to help him improve the performance of his Google AdWords search campaign and to manage his shopping campaign, which represented a great struggle for him.

Among the challenges he faced were:

  • Chase wanted better results than the ones he achieved by managing the search campaign on his own.
  • The cost per acquisition for his campaigns was rather high at $150, which prevented him from achieving profitability from his advertising investment.

Learn how we helped Lauren James face these challenges and reach their business goals!

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