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How To Produce Remarkable Blog Ideas For SMBs - Shark Bite [Video]

March 24, 2015 by Ximena Cordon Marketing

There are a million ways you could go about getting your next idea. For this reason, I have come up with a few concrete ways to streamline your process for searching for blog ideas.

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The 7 Biggest Google AdWords Truths That Small Businesses Don’t Want to Hear

March 20, 2015 by Andrew Lolk Ad Optimization

Over the years, I have interacted with many small business owners on the subject of Google AdWords. Nobody is a bigger fan of Google AdWords than myself, but sometimes I’m baffled by the amount of misunderstandings I hear.

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How To Make The Most Of Custom Columns In AdWords To Segment Your Metrics

March 18, 2015 by Aaron Torrez Ad Optimization

We all use columns when we use AdWords. Columns display all the information and metrics for our account, campaign(s), ad groups, keywords, ads and more.

The default set of columns that the system has is not at all the one you should stick with. There is much more valuable information that is not displayed in the default set of columns and for this you will need to add more columns to your setup.

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The Complete Rundown Of Google AdWords Automated Extensions

March 13, 2015 by Lauren Lawson AdWords Tools

Imagine your ads with that something extra that sets your ads apart from others in SERP results, creates better credibility, and is the reason that potential customers take an interest in what you have to offer?

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5 Features AdWords Beginners Overlook

March 11, 2015 by Aaron Torrez Ad Optimization

Managing an AdWords account is a time-consuming job. You need a lot of time to understand the theory needed to just know the basics of AdWords. On top of that, you still need to allocate time to check on the campaign you are running, while always staying up to date with PPC's latest trends and updates.

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A Complete Overview Of Review Extensions And Seller Ratings In AdWords

March 6, 2015 by Aaron Torrez AdWords Tools

Review Extensions are usually confused with Seller Ratings and vice-versa. Even though these two extensions promote your business by using external input/feedback and help build credibility, they are very different in nature and functionality. Let me thoroughly explain each of them and how can they help you promote your business better.

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Learn How To Use The Flexible Bid Strategies Within Google AdWords

March 4, 2015 by Andrew Lolk AdWords Tools

This is probably one of the hardest posts I’ve ever written, not because the subject is complex or because I have a tough time relaying the information, but because it goes against what I’ve been preaching inside White Shark Media for four years.

Google’s automated bid management (conversion optimizer) doesn’t work

However, on the request of a good friend in the PPC space, I have, during the last 6 months, been testing flexible bid strategies and the revamped bid automation tool in Google AdWords.

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