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Does AdWords Express Sabotage Small Business Owners Before They Even Get Started?

April 27, 2016 by Andrew Lolk AdWords Tools

AdWords Express is yet another effort from Google to ease AdWords management for SMB's - to the point where it is all automated.

Sound too good to be true? It is.

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The Complete Guide to the All-in-One Visual Analytics Tool: Hotjar

April 19, 2016 by Juan Camacho Tracking

Everyone wants traffic, but ultimately traffic needs to turn into conversions. Websites must be carefully designed and well-executed to capture buyers.

So, how do you optimize your website to ensure visitors get from point A to point B(UY)?

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What Is the Right Balance Between SEO and PPC? - Shark Tip [Video]

April 19, 2016 by Ana Caballero Marketing

Should I use SEO or PPC for my business? In our experience, we recommend using both. When done correctly, both PPC and organic SEO can get you on the front page of the search engines for targeted terms.

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What are the Advantages of AdWords Over Other Channels of Advertising?

April 13, 2016 by Ana Caballero Marketing

As a digital marketing agency, we are frequently asked what are the pro’s and con’s to an AdWords campaign versus any other marketing strategy.

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Does Translating Your Website Count as Effective Marketing? - Shark Tip [Video]

April 12, 2016 by Ana Caballero Marketing

A study by The Common Sense Advisory called ‘Cant’ Read, Won’t Buy', found that 85% of all consumers will simply not make a purchase if information is not readily available in their native language.

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Is AdWords Express Hurting Your Business? - Shark Bite [Video]

April 5, 2016 by Ana Caballero Shark Bite

AdWords Express is Google's attempt to try to simplify AdWords for smaller advertisers. It is one of the many options available to assist you in your AdWords journey.

However, it can be daunting to decide whether or not you should consider it for your particular business.

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The 7 Tips You Need to Rank In All Search Engines

March 31, 2016 by Juan Camacho SEO

 Search Engines have their own algorithm. So far the tips that we have provided are to optimize for Google search results.

But if you’re ranking well in Google that means that you’re ranking in Yahoo, Bing and other search engines, right? Not necessarily true.

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