Specialized Search Engine Marketing for Small and Mid-Sized Businesses to Achieve the Highest Return on Investment...
Call us Today for a Free Evaluation
(305) 728-4828

4 Ways Conversion Tracking Can Prove You Are Producing ROI

November 21, 2014 by Samuel Orozco Conversion Tracking

conversion trackingWhen I speak to my newer clients, they frequently express concerns about AdWords being “a scam” or “just a way for Google to steal our money”. Usually a comment like this is caused by their own trial-and-error experience with an AdWords management agency.

Read More

What Do Your Website Metrics Mean - Shark Bite [Video]

November 19, 2014 by Ximena Cordon Website Metrics

Shark_bite_postTony Soares, our director of SEO, talks about how not all website metrics are inherently good or bad. Website data should be analyzed based on your purpose and goals as a business. For instance, if you are an e-commerce store, you will not have the same goals as an informational website. Tony discusses what these goals should be, and how to set your benchmarks!

Read More

4 Audience Recipes to Boost Your Remarketing Campaigns

November 19, 2014 by Daniel Alvarado remarketing lists, Audiences in Google AdWords

5-Audience-Recipes-to-Boost-Your-Remarketing-Campaigns_(1)In my last post, I talked about Audiences in AdWords’ Shared Library, what they are and how they work.

Now, it’s time to let you in on my secret Audience Recipes that will help you take your remarketing efforts to the next level! The following are some of the most popular in-house remarketing lists. We’ve seen great results derive from them. We are confident they will help you as much as they’ve helped our clients.

Let’s dive right in!

Read More

Why Keywords With Low CPCs Are Bad For You- Shark Bite [Video]

November 18, 2014 by Ximena Cordon Keyword Bids

Shark_bite_postAndrew talks about common mistakes new advertisers make about metrics. One of the biggest oversights is to focus on a specific metric without taking into account all of its implications. For instance, one can focus on something like trying to find the lowest CPC  keywords. It seems like the natural thing to do, right?  

Read More

So You Just Got A New Client? Set The Right Expectations

November 17, 2014 by Ana Morales Ad Optimization, Industry Tips

Setting-Realistic-Expectations-for-Your-AdWords-Clients---First-TimeThe most common question I hear from customers is the following: “When will I see a return on investment?” Every time I hear that I start looking for yet another nice way to tell them to hold their horses. I wish there was an easy way to tell them that there is a possibility that they will lose money the first month and it won’t be nice.

Read More

The Top 7 SEO Strategies to Optimize YouTube Videos

November 14, 2014 by Tony Soares Video Optimization

The-Top-7-SEO-Strategies-to-Optimize-Youtube-Videos-1Every minute 100+ hours of video are uploaded to YouTube.com, even crazier than that, is that every month we collectively spend more time watching videos than all of human history (over 350,000 years). With all this video watching you would expect it would be easy to upload a video and BOOM have it become viral and highly shared.

However, what most people don’t know is how rare virality really is. Most videos fall into what I call “the depths of YouTube” a place rarely visited where the sun doesn’t shine. This article is written to help you find the light and grow your channel and visits on what is now the world's second most popular search engine.

Read More

You Should Start Using Callout Extensions Now

November 12, 2014 by Andrew Lolk Ad Extensions, Callout Extensions

Get-Started-and-Take-Full-Advantage-of-Callout-Extensions_(1)Callout extensions were launched in September 2014 and have been one of the ad extensions that have received the best reception since the introduction of ad sitelinks. Many think that callout extensions are a new branch of sitelinks, but its areas of application are much greater.

Read More

Subscribe to Our Blog