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Typical AdWords Mistakes: Campaign Settings

August 1, 2014 by Andrew Lolk Typical AdWords Mistakes

Typical AdWords Mistakes: Campaign SettingsOne of the top things novice AdWords managers get wrong is the settings in AdWords. They all sound kind of the same and there isn’t a clear-cut way to gauge the effect that the individual setting has on your campaign.

Your AdWords campaign settings can make a big impact on your campaign performance, so making sure that your settings are aligned with your goals is essential for achieving maximum success with AdWords.

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Why a Welcome Call Is Key for a Long Lasting Client Relationship

July 30, 2014 by Gary Garth Consulting/Agency

Why a Welcome Call Is Key for a Long Lasting Client RelationshipEverybody is familiar with the phrase: “First impressions last forever”. For that reason, I am particularly over obsessed with the new client on boarding process at White Shark Media and how our SEM department performs their introduction calls during our campaign kickoff meetings.

I have partnered with so many vendors over the last couple of years that I know first hand how important it is for a client to feel confident their assigned point of contact is the right fit for their organization.

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4 Skill-Sets All PPC Consultants Must Have

July 28, 2014 by Alfredo Blandón Consulting/Agency

4 Skill-Sets All PCC Consultants Must Have“Look! It's moving. It's sha — it's... it's alive. It's alive... It's alive, it's moving, it's alive!”

-Henry, Frankenstein (1931)-

As I've submerged myself in the world of PPC and online marketing in general, many questions have arisen, some of which have been regarding the ideal profile for PPC professionals.

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How to Succeed with Online Marketing; Based on Jim Collins’ Concepts Behind ’Good to Great’

July 25, 2014 by Gary Garth Consulting/Agency

How to Succeed with Online Marketing; Based on Jim Collins’ Concepts Behind ’Good to Great’ A couple of months back I shared my thoughts on how the concepts from ‘Great by Choice’ applied to successful AdWords account management.

The post resulted in many comments and questions across our social media platforms. This is why I decided to follow up with a similar analysis of ‘Good to Great’, also written by Jim Collins, which was my first read in his collection of books about company sustainability and growth.

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7 Time-Saving Tips for AdWords Management

July 23, 2014 by Andrew Lolk Optimization Techniques

7 Time-Saving Tips for AdWords ManagementAdWords management continues to be a time-consuming task for many people. Throughout the years, you learn to skip the fence where it’s lowest through various shortcuts and best practices.

In this short blog post, I want to teach you some of the processes that I find save me several hours every day when creating and managing Google AdWords campaigns.

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5 Ways to Get More From Your PPC Manager Without Paying More

July 21, 2014 by Ximena Cordon Consulting/Agency

5 Ways to Get More From Your PPC Manager Without Paying MoreSo you have done it. You have decided to go the PPC advertising route. After doing your homework, you have found a PPC agency that you trust and believe will help you get where you want to go.

You are a bit nervous about whether it’s the right decision for you to hire a PPC agency. As a small business owner you understand the need to advertise, but you don’t have a lot of time to devote to it. You have a business to run!

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Supercharge your AdWords Campaigns with Remarketing

July 10, 2014 by Andrew Lolk Optimization Techniques

Supercharge your AdWords Campaigns with RemarketingRemarketing is an advertising form that keeps getting more attention by advertisers on all levels. You have Google’s remarketing platform and then you have all the AdRolls, Perfect Audiences, Criteos etc. out there.

Today I will specifically talk about 5 proven remarketing strategies that will get you success with remarketing, specifically for Search campaigns.

You no longer have the opportunity to only create remarketing campaigns on the Display Network, but you can also create remarketing campaigns for your regular Search Network campaigns.

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