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7 Time-Saving Tips for AdWords Management

July 23, 2014 by Andrew Lolk Optimization Techniques

7 Time-Saving Tips for AdWords ManagementAdWords management continues to be a time-consuming task for many people. Throughout the years, you learn to skip the fence where it’s lowest through various shortcuts and best practices.

In this short blog post, I want to teach you some of the processes that I find save me several hours every day when creating and managing Google AdWords campaigns.

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5 Ways to Get More From Your PPC Manager Without Paying More

July 21, 2014 by Ximena Cordon Consulting/Agency

5 Ways to Get More From Your PPC Manager Without Paying MoreSo you have done it. You have decided to go the PPC advertising route. After doing your homework, you have found a PPC agency that you trust and believe will help you get where you want to go.

You are a bit nervous about whether it’s the right decision for you to hire a PPC agency. As a small business owner you understand the need to advertise, but you don’t have a lot of time to devote to it. You have a business to run!

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Supercharge your AdWords Campaigns with Remarketing

July 10, 2014 by Andrew Lolk Optimization Techniques

Supercharge your AdWords Campaigns with RemarketingRemarketing is an advertising form that keeps getting more attention by advertisers on all levels. You have Google’s remarketing platform and then you have all the AdRolls, Perfect Audiences, Criteos etc. out there.

Today I will specifically talk about 5 proven remarketing strategies that will get you success with remarketing, specifically for Search campaigns.

You no longer have the opportunity to only create remarketing campaigns on the Display Network, but you can also create remarketing campaigns for your regular Search Network campaigns.

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5 Tips for a Smooth Transition from PLA to Google Shopping

July 7, 2014 by Aaron Torrez Google Shopping

5 Tips for a Smooth Transition from PLA to Google ShoppingShopping campaigns are the new type of campaigns that is targeted for Product Listing Ads (PLAs). This new type of PLA campaigns streamline the way you manage and bid on the products you want to promote.

They also help you with a more granular reporting on performance and an easier management that will allow growth.

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How to Move to a New AdWords Account Without All The Drama

July 2, 2014 by Andrew Lolk

 How to Move to a New AdWords Account Without All The DramaFor the longest time one of the most dreaded activities an AdWords manager could undertake was to move a somewhat well-functioning AdWords campaign to a new account.

The fear of losing Quality Score, lower performance and predicting clients firing you is something that goes through every AdWords manager’s head when he hears the dreaded words “New Account”.

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White Shark Media Announced As Google AdWords™ Premier SMB Partner

July 1, 2014 by Andrew Lolk News

White Shark Media Announced As Google AdWords™ Premier SMB PartnerIt's with great pride that we can finally reveal that White Shark Media™ has been announced as the latest Google AdWords™ Premier SMB Partner for North America. Today is a day of excitement as we announced the new partnership internally in the morning.

Our participation in the Google AdWords™ Premier SMB Partner program is a remarkable step towards ensuring that we can continue the amazing growth we've seen over the last 3 years and continue delivering a world-class experience to all our clients.

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Speed Up Your Campaign Creation with AdWords Editor Shortcuts

June 30, 2014 by Yamil Abud AdWords Tools

Speed Up Your Campaign Creation with AdWords Editor Shortcuts If you are an Online Advertiser managing several AdWords Accounts or a Business Owner with the least amount of time available, you probably understand the importance of getting everything up to speed when it’s about creating a new AdWords Campaign.

AdWords Editor is a program that allows you to bulk edit and apply offline changes on your AdWords Campaign.  In contrast to the AdWords Online Interface, AdWords Editor is extremely helpful when creating or editing multiple elements at once—ad copy, keywords, ad groups, campaigns, etc.

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