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Happy Holidays From White Shark Media [Video]

December 18, 2014 by Ximena Cordon

happy-holidays-WSM-logo2014 has been a great year for White Shark Media, we became a Google AdWords Premier SMB Partner Company and a Bing Ads Authorized Reseller. We launched our SEO department in September and doubled the size of our PPC team. We even moved to a whole new building, just for us.  

None of this would have been possible without you, our clients, and the opportunity you give us each day to partner with you in an effort to make your businesses succeed. We sincerely thank you and wish you the happiest of holidays!

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How To Add Social Extensions To Your AdWords Account

December 17, 2014 by Aaron Torrez Ad Extensions

Social-Extensions-in-Google-AdWordsSocial extensions are an excellent way to enhance your credibility by showcasing the amount of followers that you have on your Google + page. By combining your Social Media presence with your ads, you can boost your PPC campaigns making your ads more appealing than your competitors'.

Social Extensions are done automatically by Google. In the past, it was necessary to link the Google + account manually to AdWords but now, it is done automatically if you set up everything the right way.

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How To Add Callout Extensions To Your Google AdWords Campaigns - Shark Bite [Video]

December 16, 2014 by Ximena Cordon Ad Extensions

Shark_bite_postIn this week's Shark Bite, Andrew talks about Callout Extensions and how to add them to a campaign. Callout Extensions take around 10 minutes to set up and in turn provide you with the space to include all of the things you have not been able to fit in your ads in the past.

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4 Ways AdWords Scripts Can Save You Time And Sanity

December 12, 2014 by Daniel Alvarado Optimization Techniques

4-Ways-AdWords-Scripts-Can-Save-You-Time-and-SanityHave you ever had one of those days where you just stare at your account for hours, thinking to yourself - 'Man, I wish there was an easier way to do this.' Well, I'm here to tell you that there probably is.

AdWords Scripts are, simply put, a way to magically manage your AdWords data using simple JavaScript. You can do small things like fetching an account summary report and emailing it yourself, but you can also do other more complicated tasks such as adjusting bids for thousands of keywords across MCCs.

Here are 4 ways AdWords Scripts can save you time and sanity:

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3 Essential Ad Extensions For The Local Advertiser

December 9, 2014 by Lauren Lawson

What-Are-The-Best-Ad-Extensions-to-Use-Have you ever scratched your head perplexed wondering why on earth your Ads aren’t “fully loaded” like your competitors'? Well, it’s time to take full advantage of three most readily available AdWords extensions that will give you the opportunity to stand out and rake in that highly coveted sales volume.

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3 Steps To Improve Your Quality Score - Shark Bite [Video]

December 9, 2014 by Ximena Cordon

Shark_bite_postIn this Shark Bite Andrew talks about three steps to improve your quality score in Google AdWords. The first step you need to take is to improve your CTR. He gives a few pointers on how to increase CTR by making sure that your ads only show in relevant search queries.

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3 Tips For Using Remarketing Lists For Search Ads During The Holidays - Shark Bite [Video]

December 5, 2014 by Ximena Cordon Ad Optimization

Shark_bite_postIn this Shark Bite, Andrew talks about using Remarketing Lists for Search Ads to give your campaign a boost, specially during the holiday season. Andrew begins by giving a quick overview of what Remarketing for Search Ads is all about, and then follows up with three tips on how to use it to give your campaign an extra kick.

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