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A Complete Overview Of Review Extensions And Seller Ratings In AdWords

March 6, 2015 by Aaron Torrez AdWords Tools

Review Extensions are usually confused with Seller Ratings and vice-versa. Even though these two extensions promote your business by using external input/feedback and help build credibility, they are very different in nature and functionality. Let me thoroughly explain each of them and how can they help you promote your business better.

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Learn How To Use The Flexible Bid Strategies Within Google AdWords

March 4, 2015 by Andrew Lolk AdWords Tools

This is probably one of the hardest posts I’ve ever written, not because the subject is complex or because I have a tough time relaying the information, but because it goes against what I’ve been preaching inside White Shark Media for four years.

Google’s automated bid management (conversion optimizer) doesn’t work

However, on the request of a good friend in the PPC space, I have, during the last 6 months, been testing flexible bid strategies and the revamped bid automation tool in Google AdWords.

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All You Need To Know About The New Call-Only Campaigns in AdWords

February 26, 2015 by Ximena Cordon AdWords Tools

We all know that not every single click on your Google AdWords ads will result in someone contacting you. It’s one of the main challenges of advertising in AdWords and is the main reason why small business owners solicit our help:

How do you get potential customers to call after they have clicked on your ad and visited your website?

Last week, Google introduced Call-only Campaigns, in an attempt to eliminate a step in the client acquisition funnel. With this new option, you can create campaigns that only run click-to-call ads, which connect potential clients directly to your business, rather than them visiting your website first.

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How To Write Good AdWords Ads for a Small Business - Shark Bite [Video]

February 24, 2015 by Ximena Cordon Ad Optimization

Writing Google AdWords ads is one of those things that seems very simple, but somehow still takes a long time to get right. 

In this Shark Bite, Andrew gives you his blueprint on how to write great AdWords ads for local businesses.

In order to get it right, you need to tackle the four different components of AdWords ads according to the type of business you are and who you intend your audience to be. 

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6 Ways To Produce Remarkable Blog Ideas If You Are A Small Business Owner

February 20, 2015 by Ximena Cordon Marketing

There are a million ways to go about searching for your next blog topic idea. From listening to the conversation on social media, to using tools like Google Analytics or Buzzsumo.

In any case, who am I to say where or when you will get your next big idea? It can happen while you are driving to the grocery store by yourself for all I know. That’s the thing about ideas, some are good, some are bad, and some are fleeting.

This is why I have come up with a few ways to consolidate the idea/ topic searching process for creating remarkable content.

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5 Steps Every Small Business Needs To Kick-start Their SEO - Shark Bite [Video]

February 17, 2015 by Ximena Cordon SEO

In this Shark Bite, Tony goes over what he considers to be the five necessary steps to good SEO. As a small business owner, all the available information about SEO may be difficult to take in. This is why Tony decided to cover the essential strategies every small business owner should implement. 

Besides following the five steps that he will outline, Tony recommends building your website with the intention of creating a great user experience. In addition to a great UX, you should provide content that is benefitial to your end users.

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A Complete Breakdown of the AdWords Opportunities Tab

February 13, 2015 by Aaron Torrez Ad Optimization

The Opportunities tab is a great tool that gives you ideas and options for expanding your current campaign(s) and improving your current performance. You can think of the Opportunities tab as an assistant who customizes opportunities for your account. It can help you discover new keywords and improve your bids, your budgets, and more.

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