Specialized Search Engine Marketing for Small and Mid-Sized Businesses to Achieve the Highest Return on Investment

Our Take on Today’s AdWords Announcement – Enhanced Reporting, Drafts and Experiments

April 22, 2014 by Andrew Lolk News

Our Take on Today’s AdWords Announcement – Enhanced Reporting, Drafts and ExperimentsGoogle is starting to figure out how they can limit the use of third party tools. They have announced the released of tools that will help you manage your bids, ads etc. much more efficiently.

Today Google had an announcement that shows they’re taking the tool part of AdWords seriously.

They have released two new major tools that will help advertisers create better reports and know the effects of their optimizations.

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How to Manage Your Bids and Daily Budget in AdWords

April 21, 2014 by Andrew Lolk Bid Management

How to Manage Your Bids and Daily Budget in AdWordsThis is an excerpt from my book "The Proven AdWords Strategy".

The best bidding varies enormously from business to business, from keyword to keyword, and from advertiser to advertiser.

It’s impossible for me to give you the golden bid or to tell you exactly how you should be bidding.

I can, however, give you the tools and knowledge for you to successfully set your bidding yourself.

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7 Misconceptions About AdWords Call Tracking from 821 Lead-Gen Clients

April 16, 2014 by Andrew Lolk Local AdWords Tips, Call Tracking

7 Misconceptions About AdWords Call Tracking from 821 Lead-Gen ClientsWorking with lead generation today is equal to you needing to work with call tracking as well.

There are no longer any excuses for not tracking your leads every step of the way. There are no excuses for not knowing the precise efficiency of your direct marketing.

The amount of misconceptions about call tracking is increasing almost every day and it’s hard to figure out exactly what the source is.

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3 Main Benefits of Google Shopping Campaigns with Q&A

April 14, 2014 by Andrew Lolk Ecommerce AdWords Tips

3 Main Benefits of Google Shopping Campaigns with Q&AWe recently had our Google team visiting our offices to provide training for our SEM Strategists on Google Shopping and Dynamic Remarketing.

Being one of the first PPC agencies testing and finding success with Google Shopping Campaigns, we found it valuable to share our thoughts and experiences with our readers.

The new Google Shopping campaigns have proven to be much easier to manage and better than the old PLA format.

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8 AdWords Best Practices to Win the Hispanic Market

April 8, 2014 by Mark Bell AdWords in Spanish

8 AdWords Best Practices to Win the Hispanic MarketSeveral years back, I’d wonder when online marketing and search were going to take off for Hispanics in the US and in Latin America. I knew it was a long way away.

I was particularly interested in this back then, since I would have a key advantage over other advertisers by being bilingual (Spanish and English).

And here we are 8 years later talking about targeting Hispanics in ‘Hispanic Conferences’ like Google’s Ignición and we are participating actively as an agency in this type of efforts as well!

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The Google AdWords Craziest Search Queries Ever Spotted

April 8, 2014 by Grethel Luna Keyword Research

Google AdWords Craziest Search Queries Ever SpottedWelcome to the first of many months of fun with search queries!

One of the fun things from optimizing a campaign is that you come across the craziest, inappropriate, and just down-right funny search terms.

Here at White Shark Media, we started to gather a year's worth of these search terms.

I am sure that by the end of reading this list, you will really want to add negative keywords to your campaigns!

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6 Ways to Tell If Your PPC Agency Can Be Trusted

April 4, 2014 by Ana Morales Local AdWords Tips, Consulting/Agency

6 Ways to Tell If Your PPC Agency Can Be TrustedIf you are planning on hiring a new PPC agency, this blog post is for you. I will highlight some of the most important areas you should research before you start a partnership with any PPC agency.

These guidelines are based on first-hand experiences with my own clients as well as AdWords best practices mixed with common sense.

Have you lost all of your trust on those annoying people calling you saying they will achieve “a higher and relevant traffic for your company”?

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