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The Ultimate Checklist To Improve Your YouTube Channel

April 15, 2015 by Ximena Cordon SEO

Did you know that every minute around 100+ hours of video are uploaded to YouTube? YouTube is the second most popular search engine, and showcasing your videos there is a good step in your online marketing efforts.

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Why Your Long-Term AdWords Competitors Have An Advantage Over You - Shark Bite [Video]

April 14, 2015 by Ximena Cordon Local AdWords Tips, Ecommerce AdWords Tips

In this Shark Bite, we bring you the first AdWords truth small business owners don't want to hear as mentioned in Andrew's latest blog post. This truth has to do with competitors who have advertised with AdWords before, thus have an advantage over you.

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Ad Writing 101: Efficient AdWords Headlines That Help You Stand Out [Series 1/3]

April 13, 2015 by Andrew Lolk Ad Optimization

Lately, I’ve talked with a lot of advertisers who are looking to write the perfect ad for their business.

Writing Google AdWords ads is one of those things that are incredibly simple but somehow still take a long time to get right.

Today, I will start a new series that will teach you how to write powerful ads for Google AdWords. I will start out with the headline and then move on to the other components of ad writing.

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A Note from White Shark Media® to Trada Customers

March 30, 2015 by Gary Garth News

white shark media logoWe are very sad to hear that Trada will be shutting down their operations.

I have previously interacted with many advertisers who successfully leveraged Trada's pioneering approach to PPC management, and therefore it is an outright shame to see that Trada's business module didn't suffice in the end.

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The Ultimate Negative Keyword Checklist For Small Business Owners

March 30, 2015 by Ximena Cordon AdWords Tools

When creating and optimizing your campaigns finding the right keywords seems like the most important task. However, finding your negatives keywords is equally important. Did you know negative keywords can actually lower your overall conversion costs? They can also help you increase your CTR, quality score and most importantly help drive qualified traffic to your site.

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How To Produce Remarkable Blog Ideas For SMBs - Shark Bite [Video]

March 24, 2015 by Ximena Cordon Marketing

There are a million ways you could go about getting your next idea. For this reason, I have come up with a few concrete ways to streamline your process for searching for blog ideas.

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The 7 Biggest Google AdWords Truths That Small Businesses Don’t Want to Hear

March 20, 2015 by Andrew Lolk Ad Optimization

Over the years, I have interacted with many small business owners on the subject of Google AdWords. Nobody is a bigger fan of Google AdWords than myself, but sometimes I’m baffled by the amount of misunderstandings I hear.

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