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5 Steps To Writing Effective Meta Titles And Meta Descriptions

November 28, 2014 by Gabriela Galeano SEO

How-to-Effectively-Write-Meta-Titles-and-Meta-Descriptions_(2)Meta Titles or Meta Tags, are used by Browsers as extended titles, and by Search Engine Results Pages (SERP) to display preview snippets for a given landing page. Meta Titles are highly valuable as they introduce your website at a first glance. 

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Should You Use Your Competitor's Names as Keywords?

November 26, 2014 by Lauren Lawson Keyword Research

Should-You-Use-Competitors-Names-as-Keywords-Face it, we have all been in a bind having depleted all campaign strategies and brainstormed every possible way to get a campaign headed in the right direction. 

Think about your major competitors and how much business they are generating online. Don’t fix yourself on the fact that they work with a much higher budget than you can dream of, but more on how you can use this to your advantage. You may find yourself wondering if using competitor brand names as keywords is worth the time and investment.

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The 4 Conventions Behind SEO Friendly Web Design - Shark Bite [Video]

November 25, 2014 by Ximena Cordon SEO

CaptureIn this Shark Bite, Tony talks about the keys to having SEO friendly web design. He goes over 4 conventions of human interactions with websites that you must have in place to improve your website's user experience.

In addition he discusses how having a great color scheme and layout is essential for a website to be appealing and easy to navigate. 

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Tips To Get Your Shopping Campaign Ready For The Holidays

November 24, 2014 by Claudio Dominguez Google Shopping

Prepare-your-Google-Shopping-Campaign-for-the-HolidaysThe holidays are just around the corner which means that every e-commerce store should pay additional attention to their Google Shopping Campaigns.

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4 Ways Conversion Tracking Can Prove You Are Producing ROI

November 21, 2014 by Samuel Orozco Conversion Tracking

4_Ways_Conversion_Tracking_Can_Prove_You_Are_Producing_ROIWhen I speak to my newer clients, they frequently express concerns about AdWords being “a scam” or “just a way for Google to steal our money”. Usually a comment like this is caused by their own trial-and-error experience with an AdWords management agency.

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What Do Your Website Metrics Mean - Shark Bite [Video]

November 19, 2014 by Ximena Cordon Website Metrics

Shark_bite_postTony Soares, our director of SEO, talks about how not all website metrics are inherently good or bad. Website data should be analyzed based on your purpose and goals as a business. For instance, if you are an e-commerce store, you will not have the same goals as an informational website. Tony discusses what these goals should be, and how to set your benchmarks!

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4 Audience Recipes to Boost Your Remarketing Campaigns

November 19, 2014 by Daniel Alvarado remarketing lists, Audiences in Google AdWords

5-Audience-Recipes-to-Boost-Your-Remarketing-Campaigns_(1)In my last post, I talked about Audiences in AdWords’ Shared Library, what they are and how they work.

Now, it’s time to let you in on my secret Audience Recipes that will help you take your remarketing efforts to the next level! The following are some of the most popular in-house remarketing lists. We’ve seen great results derive from them. We are confident they will help you as much as they’ve helped our clients.

Let’s dive right in!

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