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Stop Lying: Attribution Modeling and How It Applies to Google AdWords

June 22, 2015 by Andrew Lolk Ad Optimization

The easiest thing in AdWords is to cut away the things that don’t work. I’ve been talking about this for years.“Streamlining” AdWords campaigns is not a hard task. It’s very easy to see what keywords/campaigns aren’t converting and pause them.

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The Best New Features in the AdWords Editor 11.1.1 Update

June 18, 2015 by Aaron Torrez AdWords Tools

When I first got my hands on AdWords Editor 11, I was a little hesitant to use it.  I have always had a little bit of Neophobia when it comes to things that I have gotten used to using such as the old version of AdWords Editor.

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The Small Business Owner Guide to PPC

June 17, 2015 by Ximena Cordon Marketing

Pay per click or PPC is the form of Online Marketing in which you pay only for the clicks your ads receive. The most popular form of PPC is Search Engine Advertising, referring to advertising on Search Engines like Google or Bing. This blog post will focus on PPC on search engines.

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5 Outdated SEO Practices that Need to be Retired

June 11, 2015 by Mike Bird SEO

Search engine optimisation (SEO) has come a long way over the years. As certain trends emerge, others fade away. And then there are those that crash and burn.

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Why Disregarding Intangible Results Will Cripple Your AdWords Performance - Shark Bite [Video]

June 9, 2015 by Ximena Cordon Shark Bite

In this Shark Bite, Andrew will discuss the fifth and last AdWords truth small business owners don't want to hear. Last week, we talked about how your website makes or breaks your success with Google AdWords.

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15 AdWords Tools That Will Help You Optimize Like the Pros

June 8, 2015 by Andrew Lolk AdWords Tools

We are all looking to become better at what we do. But at one point in time we need to acknowledge that it is possible for a machine to do a better job than you, no matter how good you are at that particular task.

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Your Website Makes or Breaks Your Success - Shark Bite [Video]

May 27, 2015 by Ximena Cordon Shark Bite

In this Shark Bite, we bring you the fourth AdWords truth small business owners don't want to hear. In our last Shark Bite, we talked about why Google AdWords is harder than you think. This week, Andrew touches base upon the low quality that is usually seen in small business websites.

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